Choose from our selection of useful resources
Choose from our selection of useful articles
BACK TO ARTICLES

WHY A FRANCHISE

Starting and developing a new business can be very hard and stressful in the early days. A reliable franchise operation allows an entrepreneur to avoid many of the difficulties associated with a business start-up. The franchisor will have researched the market sector, developed appropriate products, worked out product pricing, created brand imaging and put the required operational procedures and systems in place. This allows the franchisee to get on with the job of running and expanding the business much more rapidly than would otherwise have been possible.

Franchises & Brand Protection
If you take on a franchise, you are buying into a brand. For the franchisor, as owner of the brand, protection of the brand image is critical for the continuing success of the franchise. Therefore, the franchise agreement will lay down strict rules regarding what the franchisee can or cannot do with their franchise business. This can lead to major difficulties if the franchisor and franchisee disagree on the way that the franchise should be operated and developed, over time. To avoid problems in the future, potential franchisees should read the franchise contract very carefully and obtain specialist legal advice, before any documentation is signed.

Summary
 Franchising continues to be popular and profitable in the UK;
 becoming a franchisee potentially offers a fast track into a successful business venture;
 maintaining a positive brand image is critical for the success of any franchise operation;
 potential franchisees should make themselves aware of any restrictions associated with the franchise contract, in order to avoid problems in the future.